With the onset of AI in digital marketing, smart business leaders have been choosing AI integrated website development for many reasons. As AI comes along with its tested solutions,, going for its calculated strategies is an obvious reason why it has an upper hand over traditional tactics. From streamlining new website features to using engaging elements, AI website development has a lot to offer.
Case Study: How “Wehkamp” Used AI to Increase Website Traffic
Wehkamp is an extensively large big-box retailer in the Netherlands with a website serving over 2.7 million customers. An average of 500,000 customers visit its website every day, looking for product descriptions to purchase. According to a case study, when the Wehkamp team found its customers quitting on the website because of a lack of accurate product descriptions, they came up with AI automation.
With the help of Wordsmith AI, they automated the product listing for their website. With more than 400,000 items from 2,000 brands, Wehkamp needed an enormous range of clear and concise product descriptions, many more than its team could prepare. Along with this, they also needed to tune the listings to work as a strategic SEO practice. Caroline Jelinda, the product manager of Wehkamp said “Automating the product descriptions … meant that we could scale our efforts, while saving time”. She also added, “There would be no way for us to have done this as quickly and efficiently as we did”.
With the help of Wordsmith AI, they turned data sets provided by product manufacturers into descriptions. Not only does this AI tool generate clear descriptions, but also optimized the content for search engines.
Results:
- Generated thousands of SEO-optimized product descriptions, much more quickly than a humanly
- Generated narratives of over 300,000
- Increased SEO rankings and website traffic
This case study proves the impact of AI integrated websites. From improving communication patterns to accuracy rates, artificial intelligence stands to be the go-to solution for business growth strategy. So, choosing and embracing AI integrated website development is an excellent step to expand your business and reach a broader customer base.
Here we have listed the essential advantages of how AI infused websites can help you grow your business in 2025.
How AI Improves Website Performance?
Collecting data from your website scrollers is a usual method to have raw data for your business. But, utilising this data to your advantage can be a bit tricky and here’s where AI does it magic. In support of this, here are a few points showcasing how AI improves website performance:
1. Data Compliance
The majority of companies practice collecting data from their websites. It ranges from contact information like emails to purchasing histories. However, many of such firms fail to use this information around the correct governance. By integrating AI into your website, you use an enhanced tracking system that helps you protect sensitive consumer data. Through AI, you build consumer trust and minimise the chances of data breaches. This is also a great method to reflect your business’s credibility.
As the importance of data privacy has increased worldwide, AI assists businesses comply with GDPR (General Data Protection Regulation) and other strict regulations. AI websites:
- Automatically updates privacy policies as per the latest updates
- Flags non-compliant data
- Ensures your business website adheres to all the legal boundaries
AI website security lets your business avoid fines and make sure that every data practice on your website stands transparents to the visitors, increasing credibility.
2. Accessibility
A few years ago, accessing the usual website was a problem for impaired people. But with the onset of AI, even deaf and visually impaired individuals are able to access various websites. Whether for education or shopping, websites with AI features help these individuals complete their task with ease. By upgrading your business website with video transcribers, captioning, and audio reading, you give this group of people an inclusive option. This in return helps you grow your customer base and increases brand awareness.
With AI, language translation is another important accessibility feature you can enable in your website. AI-driven translation tools allow websites to identify the user’s language and translate the website’s content accordingly. With this step, your business can have a global audience. For brands looking to reach international clients, integrating this AI feature is a must to move forward. Providing language-specific content tailored to local markets of varied areas boosts user engagement significantly.
3. Personalised Recommendations
Engaging your customers through AI elements customised as per your website theme and product/service is a great way to increase sales. The more your website seems engaging, the more traffic and sales. With time, it has been noticed that people mostly interact with products if the website has personalised home page promotions, shopping carts, and relevant features. This calls for a custom business website that makes your website visitors relate and stay longer.
AI website development provides a myriad of options and tactics to tailor your website for creating personalised experiences. From customised texts, emails, and offers, to promotions and more, you can make the best out of AI integrated website development. The more customized your website feels to a customer, the more likely your visitors will stay longer, exploring your products and services, and converting them into paying customers.
AI-driven personalisation covers content delivery too. By analysing and understanding user-behavior, AI websites tailor the way content is presented. This includes videos, blogs, and other content on the website. Personalised content delivery not only encourages your visitors to explore your website but leads them to longer session durations and higher engagement rates.
4. SEO Analytics
Google processes an average of 63,000 searches every second and prefers well-optimized websites. If your business website isn’t optimised according to search queries, it will probably not reach your customers/clients up in organic results. This not only harms your website’s ranking but also negatively affects your marketing efforts. Utilising AI-based website analytics and relevant machine learning tools helps find the issues affecting your website. With good knowledge of these AI technicalities, web developers in Siliguri can help you fix these issues and make your website rank higher in search results.
Once your website reaches its ideal audience, you also get the opportunity to improve your search engine ranking through feedback. With many people using voice assistants like Alexa, Siri, and Google Assistant, voice search optimization becomes an important SEO step. With an AI integrated website, the content gets optimized for voice search. By analyzing the usual speech pattern, AI tools use long-tail keywords that are commonly used in voice queries. With AI voice search optimization, your website gets a hold of users who rely on voice search to find products or services.
5. Online Customer Service
Majority of the business or product-selling websites have a live chat section that acts as a customer service feature. It is a great way to offer swift and precise generic answers to all the queries raised by the customers. Now, if you choose AI-powered chatbots that provide tailored answers to each query, it will boost customer satisfaction to a good level. By analysing user behavior, AI chatbots deliver real-time responses, improving customer interactions while building website credibility.
Let’s take an example, if a visitor finds it difficult to select a product or is about to abandon the cart, the chatbot assistance intervenes with a message around suggestions or discounts with a personalized touch. This AI chatbot feature in your website assists your visitors through a sales funnel, improving conversion rates while reducing cart amendments.
6. Lead Generation
Apart from presenting your business online, a website is also an important digital marketing tool. It promotes lead generation along with gathering the basic information of all website visitors. This information helps you offer them your latest offerings and convince them to make a purchase. With this information, artificial intelligence analyses your customer base and optimises the website as per the current trends and commonalities. When this process takes off, you get an optimised lead generation page with accurate language use, website flow, imagery, and more.
AI websites with artificial intelligence-powered lead generation tools work much faster and accurately than traditional data collection functions. By prioritizing leads based on predictive lead scoring, it directs your business towards the right set of potential customers. With the right analyzation of demographic data, previous interactions, and behavioral patterns, AI lead generation tools in your website convert potential audience into paying customers. This AI website feature allows your sales team to focus on their efforts of pursuing clients, improving their efficiency, saving time, and increasing conversion rates.
Bottom Line
Your brand’s success rate widely relies on not just promoting it online but also improving its awareness the right way. AI websites improve your potential customer’s journey on your website in an innovative and a strategic way. The AI tools analyse website visitors and enhance the website’s performance in a tailored manner. With the availability of such dynamic AI features, promoting your business online through AI integrated websites is the right way to move in 2025.
Now that you know this, have you thought about where to begin? Here’s where expert web developers in Siliguri step in and help you promote your business online through a custom website that not just exists but helps convert potential leads into clients. Connect with the professionals and grow your customer base in no time.
